Employers almost always seek candidates with strong communication skills. In a world where much of our interactions are digital, written communication skills take precedence. Maybe you have always struggled with writing, or maybe you have to write in a language that is not your native tongue.
A few days ago, I was talking with a member of my swim class about our backgrounds. It turns out he assists his partner with writing best-selling horror novels.
When I mentioned this blog, he perked up and asked whether I intended to turn it into a book. I laughed, of course, as I don't imagine myself as a writer--or at least, I recognize the need to improve my writing in order to write something people might actually purchase.